demographics

American

[dem-uh-graf-iks, dee-muh-] / ˌdɛm əˈgræf ɪks, ˌdi mə- /

noun

(used with a plural verb) the statistical data of a population, especially those showing average age, income, education, etc.

demographics British

/ ˌdɛməˈɡræfɪks, ˌdiːmə- /

plural noun

data resulting from the science of demography; population statistics

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of demographics

First recorded in 1965–70; demographic, -ics

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The second phase - population enumeration - is scheduled for February 2027 and will collect detailed data on demographics, education, migration and fertility.

From BBC • Mar. 31, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times • Mar. 30, 2026

And as a wealthy man immune to many of the struggles of other financial demographics, he wanted to continue avoiding quotidian struggles.

From Slate • Mar. 30, 2026

But driver demographics are following the familiar paths of the “K-shaped” economy: High-income households are handling the gasoline price shock differently than lower-income drivers.

From MarketWatch • Mar. 28, 2026

He'd already proven that he could reach all demographics, but many people didn't yet understand this about him.

From "Becoming" by Michelle Obama

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023