differentiator

[ dif-uh-ren-shee-ey-ter ]

noun

1. a person or thing that differentiates.
2. Computers. an electronic device whose output signal is proportional to the derivative of its input signal.
3. Electricity, Electronics. a transducer or circuit differentiatorcircuit whose output is proportional to the rate of change of the input signal.

Word History and Origins

Origin of differentiator¹

First recorded in 1885–90; differentiate + -or ²

Example Sentences

We are a data-driven organization, and data plus our editorial experience is really a key differentiator.

From Digiday

Consumers will grow less loyal to brands they engage with but relevancy will be a key differentiator and source of revenue-driving value for companies.

From Search Engine Watch

His accuracy, more than anything else, has been the differentiator.

From FiveThirtyEight

A key differentiator would be Apple’s ability to integrate its self-driving system, a pricey initiative that has spurred the company to develop its own software, sensor hardware and chip technologies.

From Fortune

I’ve still been impressed with what Google has done in its Pixel phones with almost no change in hardware, but Apple’s jump to a bigger sensor is a differentiator.

From Popular-Science

“If BMW is ‘the ultimate driving machine,’ your Anthem is the ultimate differentiator,” writes Hogshead.

From The Daily Beast

In this day and age, higher pay can also be a brand differentiator.

From The Daily Beast