display ad

noun

1. an advertisement, in a newspaper or other publication, often using special attention-getting devices, as large size, display type, and illustrations.

Word History and Origins

Origin of display ad¹

First recorded in 1915–20

Example Sentences

And an individual looking at a display ad is slightly less likely to buy that product than to get struck by lightning.

From The Daily Beast

I had noticed it once while I was eating and had assumed it was a display ad for sun glasses.

From Project Gutenberg