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• dog and pony show
  dog and pony show

  noun

  an elaborate sales, advertising, or publicity presentation or campaign.
• dog-and-pony show
  dog-and-pony show

  An elaborate presentation to gain approval for a product or policy. For example, The administration loved putting on a dog-and-pony show for every minor change of policy. This term alludes to a traveling variety show. [1950s]

dog and pony show

American  

noun

Informal.

1. an elaborate sales, advertising, or publicity presentation or campaign.

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dog-and-pony show Idioms  

1. An elaborate presentation to gain approval for a product or policy. For example, The administration loved putting on a dog-and-pony show for every minor change of policy. This term alludes to a traveling variety show. [1950s]

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Etymology

Origin of dog and pony show

First recorded in 1965–70

Example Sentences

See Examples For:

dog and pony show dog-and-pony show

I remember Bob Iger said to me — he asked me to go to some meeting at ABC; this dog and pony show — and he says, “George, how do we sell Hondas to Latinos?”

From Los Angeles Times ● Apr. 2, 2024

“That first dog and pony show my company put on? I was down front.”

From Slate ● Nov. 26, 2022

Smollett told Fox News that he is innocent while entering the court, referring to the proceedings he was about to participate in as a "dog and pony show."

From Fox News ● Jul. 14, 2021

But frankly, I expect only speeches and a dog and pony show.

From New York Times ● Jun. 10, 2015

This was one dog and pony show I did not need to witness, no matter how good the seats.

From "Dry" by Neal Shusterman and Jarrod Shusterman

I just showed up to this dog-and-pony show to get a close-up look at the horse’s teeth before he hits the track.

From Los Angeles Times ● Jan. 8, 2026

This year, the dog-and-pony show that is the NFL’s schedule release involved a pig.

From Washington Times ● May 11, 2023

Did you make it to the eighth episode of “The Young Pope,” the one which sees our saintly Jude Law bring his pontifical dog-and-pony show to a country called Africa?

From New York Times ● Mar. 16, 2017

You can’t just let management come in and do their dog-and-pony show without challenging them.

From Washington Post ● Jan. 28, 2016

Or was it the fact that I was actually good at it, a fairly decent shot, and a dog-and-pony show for the shooting range that afternoon?

From Slate ● Dec. 17, 2012