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downscale

[doun-skeyl]
adjective
  1. located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
  2. plain, practical, or inexpensive; not luxurious: downscale clothing.
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verb (used with object), down·scaled, down·scal·ing.
  1. downsize(def 1).
  2. to make less luxurious or expensive.
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Origin of downscale

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for downscale

downscale

adjective (ˌdaʊnˈskeɪl)
  1. of or for the lower end of an economic or social scale; down-market
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verb (ˈdaʊnˌskeɪl)
  1. (tr) to reduce the scale of
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for downscale

v.

1945, American English, from down (adv.) + scale (v.). From 1966 as an adjective.

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Online Etymology Dictionary, © 2010 Douglas Harper