downscale

[doun-skeyl]

adjective

1. located at, moving toward, or of or for the middle or lower end of a social or economic scale.

   The discount store caters mainly to downscale customers.

2. plain, practical, or inexpensive; not luxurious.

   downscale clothing.

verb (used with object)

downscaled, downscaling 

1. downsize.

2. to make less luxurious or expensive.

downscale

adjective

1. of or for the lower end of an economic or social scale; down-market

verb

1. (tr) to reduce the scale of

Word History and Origins

Origin of downscale¹

down ¹ + scale ³

Example Sentences

“We had to actually downscale to shooting on a Blackmagic, just a little tiny camera, because we didn’t have money for so many years to keep it going.”

From Los Angeles Times

WHO officials will now assess all the evidence on the pace of spread of the disease before deciding whether to downscale the global alert level.

From BBC

Mr Rogers said some would "cease to exist" while others would have to downscale services as a result of the funding ending.

From BBC

The red-walled first gallery emphasizes naturalistic black-and-white images of everyday life, mostly downscale.

From Washington Post

While still carrying the liberal banner, he championed causes like airline deregulation and criminal sentencing reform, deviating from the old orthodoxies to regain the support of economically downscale voters.

From Washington Post

Related Words

• affordable 
• bargain 
• cheap 
• discount 
• economical 
• inexpensive 
• low-priced