downscale

[doun-skeyl]
adjective
  1. located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
  2. plain, practical, or inexpensive; not luxurious: downscale clothing.
verb (used with object), down·scaled, down·scal·ing.
  1. downsize(def 1).
  2. to make less luxurious or expensive.

Origin of downscale

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for downscale

Contemporary Examples of downscale


British Dictionary definitions for downscale

downscale

adjective (ˌdaʊnˈskeɪl)
  1. of or for the lower end of an economic or social scale; down-market
verb (ˈdaʊnˌskeɪl)
  1. (tr) to reduce the scale of
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for downscale
v.

1945, American English, from down (adv.) + scale (v.). From 1966 as an adjective.

Online Etymology Dictionary, © 2010 Douglas Harper