downscale

[doun-skeyl]

adjective

located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
plain, practical, or inexpensive; not luxurious: downscale clothing.

verb (used with object), down·scaled, down·scal·ing.

downsize(def 1).
to make less luxurious or expensive.

Origin of downscale

down¹ + scale³

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for downscale

Contemporary Examples of downscale

In the Obama era, these downscale whites have streamed into the GOP.
Sam’s Club Republicans Vs. the Tea Party
Peter Beinart
October 29, 2013
The New York Times reports this morning on Mitt Romney's difficulty closing the social gap between him and downscale voters.
Mitt and Michelle's Trouble Relating to Ohio's "Little People"
David Frum
March 6, 2012

British Dictionary definitions for downscale

downscale

adjective (ˌdaʊnˈskeɪl)

of or for the lower end of an economic or social scale; down-market

verb (ˈdaʊnˌskeɪl)

(tr) to reduce the scale of

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for downscale

1945, American English, from down (adv.) + scale (v.). From 1966 as an adjective.