[ doun-skeyl ]
/ ˈdaʊnˌskeɪl /
located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
plain, practical, or inexpensive; not luxurious: downscale clothing.
verb (used with object), down·scaled, down·scal·ing.
to make less luxurious or expensive.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for downscale
The New York Times reports this morning on Mitt Romney's difficulty closing the social gap between him and downscale voters.Mitt and Michelle's Trouble Relating to Ohio's "Little People"|David Frum|March 6, 2012|DAILY BEAST
British Dictionary definitions for downscale
/ informal /
of or for the lower end of an economic or social scale; down-market
(tr) to reduce the scale of
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012