dynamic pricing

British  

noun

1. commerce offering goods at a price that changes according to the level of demand, the type of customer, or the state of the weather

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Example Sentences

The company said the price chranges were not dynamic pricing, the practice used by airlines and ride-hailing services to charge more when demand surges.

From Los Angeles Times

Instacart has disputed characterizations that tests were a form of dynamic pricing, saying that the prices didn’t change in real-time, or that the prices were a form of surveillance pricing that used personal, demographic or behavioral data.

From The Wall Street Journal

“First, our retail partners control their pricing strategies, and we work with them to align their online and in-store pricing wherever possible. Second, these tests are not dynamic pricing nor surveillance pricing – prices on Instacart do not change in real time nor are they based on supply or demand, and we never use personal, demographic, or user-level behavioral data to set item prices.”

From Barron's

As my colleague Callum Keown writes, companies are increasingly rolling out dynamic pricing based on artificial intelligence, tools that are “generating prices and offers that hinge partly on what the AI thinks you’re worth as a customer and would pay.”

From Barron's

Disney strikes a deal with OpenAI, a few trillion dollar IPOs are brewing for 2026, and dynamic pricing is everywhere it seems.

From Slate