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elevator pitch

[ el-uh-vey-ter pich ]
/ ˈɛl əˌveɪ tər ˌpɪtʃ /
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noun

a brief talk or pitch intended to sell or win approval for something, as a product or business proposal: a two-minute elevator pitch to a prospective investor.

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Let’s start with some etymology: What are the origins of the typographical word “bracket”?
Also el·e·va·tor speech [el-uh-vey-ter speech] /ˈɛl əˌveɪ tər ˌspitʃ/ .

Origin of elevator pitch

First recorded in 1995–2000; from the idea of persuading someone while on an elevator moving between floors
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021

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