elevator pitch

[ el-uh-vey-ter pich ]

noun

a brief talk or pitch intended to sell or win approval for something, as a product or business proposal: a two-minute elevator pitch to a prospective investor.

Origin of elevator pitch

First recorded in 1995–2000; from the idea of persuading someone while on an elevator moving between floors

Attendees can virtually “raise their hand” as soon as our virtual doors open and throw their hat in the ring for an opportunity to make a 2-minute elevator pitch.
Toyota AI Ventures and May Mobility will talk the future of the transportation industry on Extra Crunch Live | Jordan Crook | May 7, 2021 | TechCrunch
The elevator pitch for How to With John Wilson could’ve been something like “Nathan for You meets Humans of New York,” especially since Nathan Fielder serves as an executive producer and the show’s most high-profile champion.
How to With John Wilson is the year’s best nature documentary | WIRED | November 29, 2020 | Ars Technica
Or you could go with the Hollywood elevator-pitch approach—you know, "X movie meets Y movie."
‘A Field in England’ Is a Psychedelic Cinematic Trip | Andrew Romano | February 9, 2014 | THE DAILY BEAST
Clearly, during their first trip to America, the Afghan women had learned to polish their elevator pitch—and to mingle.
Risky Business for Afghan Female CEOs | Louise Roug Bokkenheuser | November 5, 2010 | THE DAILY BEAST

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