enshittification

[ en-shit-uh-fi-key-shuhn ]

noun

1. the gradual degradation of an online platform or service's functionality, as part of a cycle in which the platform or service first offers benefits to users to attract them, then pursues more and more profits at the expense of users:

   There's been a significant enshittification of the website in just this year alone.

Word History and Origins

Origin of enshittification¹

Coined in 2022 by Canadian author Cory Doctorow (born 1971); en- ¹( def ) + shit ( def ) + -i- ( def ) + -fication ( def )