fad

American  

[fad] / fæd /

noun

1. a temporary fashion, notion, manner of conduct, etc., especially one followed enthusiastically by a group.

   Synonyms:

   rage, vogue, craze

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fad ¹ British  

/ fæd /

noun

1. an intense but short-lived fashion; craze

2. a personal idiosyncrasy or whim

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FAD ² British  

noun

1. biochem flavin adenine dinucleotide: an ester of riboflavin with ADP that acts as the prosthetic group for many flavoproteins See also FMN

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Other Word Forms

• faddish adjective
• faddishness noun
• faddism noun
• faddist noun
• fadlike adjective

Etymology

Origin of fad

1825–35; noun use of dial. fad to look after things, busy oneself with trifles, back formation from obsolete faddle to play with, fondle. See fiddle

Example Sentences

Are there any wellness fads that you find to be suspicious?

From The Wall Street Journal

“Snoopy is such a cultural pillar that I feel like fads can’t just wash it off,” she said.

From Los Angeles Times

“Maybe the hyperscalers will actually be fine if rates are higher for longer. Maybe AI isn’t the next fad investors immediately get burned on.”

From MarketWatch

Still, don’t chase fads and don’t try to grab the next hot stock, Williams warned.

From MarketWatch

For me, the point of any quality approach is to spot strong companies where management resists the temptation to throw money at the latest fad.

From The Wall Street Journal

Related Words

• hobby
• innovation
• mania
• passion
• trend