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fanfare

[fan-fair]
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noun
  1. a flourish or short air played on trumpets or the like.
  2. an ostentatious display or flourish.
  3. publicity or advertising.
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Origin of fanfare

1760–70; < French, expressive word akin to fanfaron fanfaron.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for fanfare

fanfare

noun
  1. a flourish or short tune played on brass instruments, used as a military signal, at a ceremonial event, etc
  2. an ostentatious flourish or display
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Word Origin

C17: from French, back formation from fanfarer to play a flourish on trumpets; see fanfaronade
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for fanfare

n.

c.1600, from French fanfare, from fanfarer "blow a fanfare," perhaps echoic, or perhaps borrowed (with Spanish fanfarron "braggart," and Italian fanfano "babbler") from Arabic farfar "chatterer," of imitative origin.

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Online Etymology Dictionary, © 2010 Douglas Harper