filter bubble

[ fil-ter buhb-uhl ]
/ ˈfɪl tər ˌbʌb əl /
Digital Technology.


a phenomenon that limits an individual’s exposure to a full spectrum of news and other information on the internet by algorithmically prioritizing content that matches a user’s demographic profile and online history or excluding content that does not: My roommate streamed so many foreign films that he broke the filter bubble on my account—the recommended movies page is all over the place now.

verb (used with object) fil·ter-bub·ble

to cause (a person) to have such a limited online experience through the predictive algorithmic filtering of content: We are being filter-bubbled into homogeneous peer groups by social media platforms.

Origin of filter bubble

Coined by Eli Pariser (born 1980), U.S. political and internet activist, in The Filter Bubble (2011) Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020