gamification

[ gey-muh-fi-key-shuhn ]

/ ˌgeɪ mə fɪˈkeɪ ʃən /

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noun

the process of turning an activity or task into a game or something resembling a game: Teachers can use gamification to motivate their students.

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Origin of gamification

First recorded in 2000–05; game¹ + -i- +-fication

Tom Brady and Patrick Mahomes will have a hard time providing as much entertainment to viewers around the world as this latest step in the gamification of financial markets.
Reddit and Robinhood gamified the stock market, and it’s going to end badly|Mihir A. Desai|January 31, 2021|Quartz
“We wanted to break away from the anonymity and gamification that texting allows and instead create a community rooted in authenticity, where users are encouraged to be themselves without judgment,” Tele says.
The future of social networks might be audio|Tanya Basu|January 25, 2021|MIT Technology Review
Events are adding features like gamification, virtual cocktail hours, interactive “booths”, musical performances, speed networking and more.
Why we’re creating a new content experience for SMX|Henry Powderly|January 13, 2021|Search Engine Land
Perhaps the biggest thing you can gain out of gamification is getting your visitors subscribed to the company’s newsletter.
Six ways to steer marketing in the post-pandemic world|Evelyn Johnson|January 6, 2021|Search Engine Watch

Some brands take their gamification to a whole new level by developing entire apps around their niches.
Six ways to steer marketing in the post-pandemic world|Evelyn Johnson|January 6, 2021|Search Engine Watch