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geocode

[jee-uh-kohd]
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noun
  1. the characterization of a neighborhood, locality, etc., according to such demographic features as ethnic composition or the average income or educational level of its inhabitants, especially as used in marketing.
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Origin of geocode

First recorded in 1955–60; geo(graphic) + code
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018