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gimmickry

[gim-ik-ree]
noun
  1. the use of gimmicks.
  2. an abundance of gimmicks.
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Also gim·mick·ery [gim-ik-ree, -ik-uh-ree] /ˈgɪm ɪk ri, -ɪk ə ri/.

Origin of gimmickry

First recorded in 1950–55; gimmick + -ry
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Word Origin and History for gimmickery

gimmickry

n.

1952, from gimmick + -ry.

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Online Etymology Dictionary, © 2010 Douglas Harper