glocal

[gloh-kuh l]

adjective

of or relating to the interconnection of global and local issues, factors, etc.: a glocal conference on community development.
of or relating to the tailoring of globally available products and services to local markets: a glocal sales strategy.

Origin of glocal

1980–85; blend of global + local
Related formsglo·cal·ize, verb (used with object), glo·cal·ized, glo·cal·iz·ing.glo·cal·i·za·tion, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019