glocal

[ gloh-kuhl ]

adjective

1. of or relating to the interconnection of global and local issues, factors, etc.:

   a glocal conference on community development.

2. of or relating to the tailoring of globally available products and services to local markets:

   a glocal sales strategy.

Other Words From

• glo·cal·ize verb (used with object) glocalized glocalizing
• glo·cal·i·za·tion noun

Word History and Origins

Origin of glocal¹

First recorded in 1980–85; blend of global ( def ) and local ( def )