glocal

American  

[gloh-kuhl] / ˈgloʊ kəl /

adjective

1. of or relating to the interconnection of global and local issues, factors, etc..

   a glocal conference on community development.

2. of or relating to the tailoring of globally available products and services to local markets.

   a glocal sales strategy.

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Other Word Forms

• glocalization noun
• glocalize verb (used with object)

Etymology

Origin of glocal

First recorded in 1980–85; blend of global ( def. ) and local ( def. )

Example Sentences

“Labor representation is part of our company’s culture; half of our glocal Supervisory Board members are labor representatives,” VW said in a statement.

From Washington Times

Yu said the company’s primary expansion strategy is “going glocal,” which is to maintain a globalized perspective, but to localize the product for each market.

From Forbes

Let’s hang 10 on the breaking wave of the future: hotels are what neophytes term “glocal” phenomena, in that they seamlessly elide down-home verities — a rumpus room for colleagues and pals — with worldwide utilities.

From New York Times

In “Up In The Air”, glocal is used to embody unthinking, top-down standardisation, neglecting the human interaction and understanding that are needed to be effective at the local level.

From Economist

Maybe the next time a Hollywood film uses the word “glocal”, it will get its meaning right.

From Economist