glocal

[gloh-kuhl]

adjective

1. of or relating to the interconnection of global and local issues, factors, etc..

   a glocal conference on community development.

2. of or relating to the tailoring of globally available products and services to local markets.

   a glocal sales strategy.

Other Word Forms

• glocalize verb (used with object)
• glocalization noun

Word History and Origins

Origin of glocal¹

First recorded in 1980–85; blend of global ( def. ) and local ( def. )

Example Sentences

“Labor representation is part of our company’s culture; half of our glocal Supervisory Board members are labor representatives,” VW said in a statement.

Read more on Washington Times

Yu said the company’s primary expansion strategy is “going glocal,” which is to maintain a globalized perspective, but to localize the product for each market.

Read more on Forbes