glocal

[ gloh-kuhl ]
/ ˈgloʊ kəl /

adjective

of or relating to the interconnection of global and local issues, factors, etc.: a glocal conference on community development.
of or relating to the tailoring of globally available products and services to local markets: a glocal sales strategy.

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Origin of glocal

First recorded in 1980–85; blend of global and local

OTHER WORDS FROM glocal

glo·cal·ize, verb (used with object), glo·cal·ized, glo·cal·iz·ing.glo·cal·i·za·tion, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020