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guerrilla marketing
[ guh-ril-uh-mahr-ki-ting ]
/ gəˈrɪl ə ˈmɑr kɪ tɪŋ /
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This shows grade level based on the word's complexity.
noun
a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts: Successful guerrilla marketing is spread virally from person to person, online or by word of mouth.
QUIZ
QUIZ YOURSELF ON OPPOSITES OF RED BEFORE YOU TURN SCARLET
We have a challenge that will make you blush: do you know the many words and ways to describe the opposite of red?
Question 1 of 7
Which of the following colors is used to symbolize AIR?
Sometimes guer·ril·la ad·ver·tis·ing [guh-ril-uh-ad-ver-tahy-zing] /gəˈrɪl ə ˈæd vərˌtaɪ zɪŋ/ .
Origin of guerrilla marketing
Coined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book
Words nearby guerrilla marketing
Guernica, Guernsey, Guernsey lily, Guerrero, guerrilla, guerrilla marketing, guerrilla theater, guerrilla warfare, Guesclin, Guesde, guess
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022