guerrilla marketing
[ guh-ril-uh-mahr-ki-ting ]
noun
a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts: Successful guerrilla marketing is spread virally from person to person, online or by word of mouth.
Origin of guerrilla marketing
1Coined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book
- Sometimes guer·ril·la ad·ver·tis·ing [guh-ril-uh-ad-ver-tahy-zing] /gəˈrɪl ə ˈæd vərˌtaɪ zɪŋ/ .
Words Nearby guerrilla marketing
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use guerrilla marketing in a sentence
The company decided to use what Okochi calls “guerrilla marketing.”
In Japan, Zima Haz No Zexual Preference | Jake Adelstein, Angela Erika Kubo | September 13, 2014 | THE DAILY BEASTWell, Van Voast views her toplessness as a form of guerrilla marketing or, as she put it, “a human logo for marketing.”
Browse