guerrilla marketing

[ guh-ril-uh mahr-ki-ting ]

noun

1. a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts:

   Successful guerrilla marketing is spread virally from person to person, online or by word of mouth.

Word History and Origins

Origin of guerrilla marketing¹

Coined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book

Example Sentences

The company decided to use what Okochi calls “guerrilla marketing.”

From The Daily Beast

Well, Van Voast views her toplessness as a form of guerrilla marketing or, as she put it, “a human logo for marketing.”

From The Daily Beast