guerrilla marketing

[ guh-ril-uh-mahr-ki-ting ]

/ gəˈrɪl ə ˈmɑr kɪ tɪŋ /

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noun

a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts: Successful guerrilla marketing is spread virally from person to person, online or by word of mouth.

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Sometimes guer·ril·la ad·ver·tis·ing

[guh-ril-uh-ad-ver-tahy-zing] /gəˈrɪl ə ˈæd vərˌtaɪ zɪŋ/ .

Origin of guerrilla marketing

Coined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book

Words nearby guerrilla marketing

Guernica, Guernsey, Guernsey lily, Guerrero, guerrilla, guerrilla marketing, guerrilla theater, guerrilla warfare, Guesclin, Guesde, guess

How to use guerrilla marketing in a sentence

It is also important to avoid using the pope as part of a marketing strategy.
Pope Francis Has the Pleasure of Meeting Angelina Jolie for a Few Seconds|Barbie Latza Nadeau|January 8, 2015|DAILY BEAST
There are already places like this emerging around the country, and marketing themselves this way.
Will Texas Stay Texan?|David Fontana|December 29, 2014|DAILY BEAST
Former RSD instructor Nathan Kole says he saw firsthand how this “alpha male” marketing can damage students.
The Secret World of Pickup Artist Julien Blanc|Brandy Zadrozny|December 1, 2014|DAILY BEAST
They have experimented with new products and have invested millions into aggressive marketing and promotion.
House of the Witch: The Renegade Craft Brewers of Panama|Jeff Campagna|November 30, 2014|DAILY BEAST

For decades, toy production and marketing was increasingly gender neutral.
Sexism Begins in the Toy Aisle|Nancy Kaffer|November 29, 2014|DAILY BEAST
From the very first of the war their work was to help exterminate the guerrilla bands which infested the State.
The Courier of the Ozarks|Byron A. Dunn
The guerrilla loss he reported at fifty-two left dead on the field and one hundred and twenty-five wounded.
The Courier of the Ozarks|Byron A. Dunn
He is said to be making for Kirksville, where he expects to be joined by the guerrilla bands of northwestern Missouri.
The Courier of the Ozarks|Byron A. Dunn
With a groan and a curse the guerrilla chieftain yielded himself a prisoner.
The Courier of the Ozarks|Byron A. Dunn
The new day had hardly begun when the guerrilla hordes poured down on Foster's little army, confident of an easy victory.
The Courier of the Ozarks|Byron A. Dunn