house brand
Americannoun
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a brand name used by a retailer for a product or product line made specifically for or by the retailer.
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such a product, usually offered at a lower price than a comparable name-brand product.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
In addition to food and household goods, it also sells apparel under its house brand.
From The Wall Street Journal • Mar. 25, 2026
A major producer, the association provides milk for brands including Nestlé, Costco’s Kirkland label and Safeway’s house brand Lucerne through its marketing arm, Darigold.
From New York Times • Feb. 7, 2024
That was often a store’s house brand, such as Target’s Up & Up, Walmart’s Great Value or Walgreens’s Nice.
From Washington Post • Jul. 26, 2021
Meanwhile, one critic noted, "Pearl Milling Company? Sounds like a generic house brand for Dollar General."
From Fox News • Feb. 10, 2021
Why, this very first trip he's sold more goods on his own say-so than on the house brand.
From John Wesley, Jr. The Story of an Experiment by Brummitt, Dan B.
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
