• synonyms

house brand

See more synonyms for house brand on Thesaurus.com
  1. a brand name used by a retailer for a product or product line made specifically for or by the retailer.
  2. such a product, usually offered at a lower price than a comparable name-brand product.
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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018