house brand
Americannoun
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a brand name used by a retailer for a product or product line made specifically for or by the retailer.
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such a product, usually offered at a lower price than a comparable name-brand product.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The company has raised prices and set strict volume limits on purchases of its house brand oil.
From Barron's ● Sep. 14, 2026
Lidl is selling jack mackerel under its house brand.
From BBC ● Sep. 12, 2026
In addition to food and household goods, it also sells apparel under its house brand.
From The Wall Street Journal ● Mar. 25, 2026
A major producer, Darigold also supplies McDonald’s and Nestlé and processes Safeway’s house brand Lucerne.
From New York Times ● Dec. 28, 2023
Why, this very first trip he's sold more goods on his own say-so than on the house brand.
From John Wesley, Jr. The Story of an Experiment by Dan B. Brummitt
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
