house brand
Americannoun
-
a brand name used by a retailer for a product or product line made specifically for or by the retailer.
-
such a product, usually offered at a lower price than a comparable name-brand product.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
In addition to food and household goods, it also sells apparel under its house brand.
From The Wall Street Journal ● Mar. 25, 2026
This is so like, if Amazon is using data from its sellers to then inform what it’s making under its Amazon Basics house brand, they can’t go compete with the sellers in the Amazon Marketplace.
From New York Times ● Mar. 20, 2023
My cast iron skillet is a Fred Meyer house brand, its bottom proudly emblazoned with its 1990s slogan.
From Seattle Times ● Jul. 19, 2022
Meanwhile, one critic noted, "Pearl Milling Company? Sounds like a generic house brand for Dollar General."
From Fox News ● Feb. 10, 2021
Why, this very first trip he's sold more goods on his own say-so than on the house brand.
From John Wesley, Jr. The Story of an Experiment by Dan B. Brummitt
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
