inroad

American  

[in-rohd] / ˈɪnˌroʊd /

noun

1. a damaging or serious encroachment.

   inroads on our savings.

2. a sudden hostile or predatory incursion; raid; foray.

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inroad British  

/ ˈɪnˌrəʊd /

noun

1. an invasion or hostile attack; raid or incursion

2. an encroachment or intrusion

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Etymology

Origin of inroad

First recorded in 1540–50; in- ¹ + road

Example Sentences

David Wagner, head of equity and portfolio manager at Aptus Capital Advisors, says he prefers Lowe’s over Home Depot given the stock’s lower valuation and inroads in courting professional contractors.

From Barron's

But he is well aware of the inroads that podcasts are making into traditional media’s share of the audience and doesn’t want to be left behind.

From Los Angeles Times

With more than a billion internet users, India has seen a surge of investment as generative AI players seek inroads to the world's most populous country.

From Barron's

“Although timing remains uncertain, as does where the biggest inroads will be realized first and when the return on investment will be realized.”

From Barron's

Curtis agrees it can initially be difficult to get a foothold among utilities, but said he reckons Neara has made strong inroads on that front.

From The Wall Street Journal

Related Words

• encroachment
• incursion