atrophy
noun
Also atrophia a wasting away of the body or of an organ or part, as from defective nutrition or nerve damage.
Used to describe an ongoing action or state that is currently taking place in the immediate present.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
All this is an acknowledgment that the free publicity the conventions used to provide is atrophying.
From Economist ● Sep. 6, 2012