disguise
verb (used with object)
to change the appearance or guise of so as to conceal identity or mislead, as by means of deceptive garb.
Used to describe an ongoing action or state that is currently taking place in the immediate present.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Apple seems wondrously unique, until you consider aluminum is the same material you wrap leftover fish in … and then it hits you: Apple is disguising itself so you can't compare prices.
From BusinessWeek ● Sep. 1, 2010