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is trademarking

  • present progressive
    of trademark (3rd person singular).
    trademark
    noun
    any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate specific goods and to distinguish them from those manufactured or sold by others. A trademark is proprietary and is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner or licensee.

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Matthew McConaughey is trademarking himself to fight AI fakes.

From The Wall Street Journal Jan. 14, 2026

Applied Digital Solutions--which is trademarking the phrase "Get Chipped!"--has big plans for its little device.

From Time Magazine Archive