Showing results for "logos"

• plural of logo.

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• logos
  logos

  noun

  the rational principle that governs and develops the universe.
• Logos
  Logos

  noun

  Christian theol the divine Word; the second person of the Trinity incarnate in the person of Jesus

logos

American  

[loh-gos, -gohs, log-os] / ˈloʊ gɒs, -goʊs, ˈlɒg ɒs /

noun

1. (often initial capital letter) the rational principle that governs and develops the universe.

2. Theology. the divine word or reason incarnate in Jesus Christ. John 1:1–14.

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Logos ¹ British  

/ ˈlɒɡɒs /

noun

1. Christian theol the divine Word; the second person of the Trinity incarnate in the person of Jesus

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logos ² British  

/ ˈlɒɡɒs /

noun

1. philosophy reason or the rational principle expressed in words and things, argument, or justification; esp personified as the source of order in the universe

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Etymology

Origin of logos

First recorded in 1580–90; from Greek lógos “word, saying; speech, discourse; thought, reckoning; proportion, ratio,” derivative of légein “to choose, gather; recount, tell over, speak”; cf. lection

Compare meaning

How does logos compare to similar and commonly confused words? Explore the most common comparisons:

• ethos vs. logos

Explanation

In rhetoric, logos is a method of persuading someone using reason and logic. If you convince your grandpa that climate change is real by showing him scientific data, you're using logos. Philosophers have used the term logos since ancient times. Aristotle was the first to define the word as "reasoned discourse," and considered it one of the major forms of persuasion. Christians adopted logos to mean "the word of God," and Jungian psychology labels the rational part of the human mind as logos. Logos is a Greek word meaning "word, discourse, or reason," and it's the root of logic.

Example Sentences

See Examples For:

logos Logos

They’re all about assertive fonts and logos and taglines, because they want to convey seriousness and reliability.

From The Wall Street Journal ● Aug. 13, 2026

Decisions, including whether an item is potentially counterfeit, are made by trained specialists based on objective criteria and specific brand or product characteristics, such as stitching, logos and materials used in the design.

From BBC ● Aug. 11, 2026

The bar is decorated with references to China's AI boom, with logos of the country's major labs on the walls and the menu full of jokes riffing on tech jargon.

From Barron's ● Aug. 10, 2026

At the headquarters of Topstar in Dongguan, a screen displays the logos of its global client base: American manufacturer Jabil, South Korea’s Samsung, Taiwan’s Foxconn and Chinese titans Huawei and CATL.

From The Wall Street Journal ● Aug. 7, 2026

Leg was further transformed in Greek to logos, signifying reason.

From "The Lives of a Cell" by Lewis Thomas

Logos Faith Housing, which is co-developing the property, was started by a pastor to help churches build affordable housing.

From Los Angeles Times ● Sep. 1, 2024

Logos Olori, whose real name is Olalekan Emeka Taiwo, was announced as a new member of Davido's record label in March.

From BBC ● Jul. 26, 2023

We all have to assume there is a Logos for there to be logic.

From Washington Times ● Jun. 14, 2023

Logos of other European, Canadian, and Australian police organizations were emblazoned across the site as well, along with that of cybersecurity firm Qintel.

From Reuters ● Apr. 5, 2023

Logos: “Buy my old car because yours is broken and mine is the only one on sale.”

From "Words Like Loaded Pistols" by Sam Leith