an organized effort by a large number of people, especially those not forming part of the elite of a given society, to bring about pervasive changes in existing social, economic, or political institutions, frequently characterized by charismatic leadership.
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Origin of mass movement
First recorded in 1895–1900
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for mass movement
The rack hadn't hit the top of the slide before there was a sort of mass-movement towards the mutuel windows.The Big Fix|George Oliver Smith