merch

American

[murch] / mɜrtʃ /

noun

Informal.

merchandise, especially as marketed to a particular fan base.

The band sold t-shirts and other merch while on tour.

Etymology

Origin of merch

First recorded in 1980–85; by shortening

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Vance getups or Marco Rubio costumes, let alone decked out in Ted Cruz–themed bling or Rand Paul merch.

From Slate • Apr. 17, 2026

Earlier this week, Madison Harwell shared a TikTok video of what she bought this year at the tournament from both the pro shop and the merch store.

From The Wall Street Journal • Apr. 11, 2026

There’s also artwork hung throughout the space — and, of course, a gift shop filled with Radiohead merch.

From Los Angeles Times • Apr. 10, 2026

"PSG are very good at making the club a bit of a lifestyle brand where even non-football fans might like to wear merch," Pedler says.

From BBC • Apr. 4, 2026

If so, this merch was in for a surprise.

From "Six of Crows" by Leigh Bardugo

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023