merch

American  

[murch] / mɜrtʃ /

noun

Informal.

1. merchandise, especially as marketed to a particular fan base.

   The band sold t-shirts and other merch while on tour.

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Etymology

Origin of merch

First recorded in 1980–85; by shortening

Example Sentences

In 2019, when “The Mandalorian” helped launch the Disney+ streaming service, it set off a scramble for Baby Yoda merch that Disney wasn’t prepared for.

From The Wall Street Journal • May 22, 2026

They bustle through the doors after the long journey, sometimes bedecked in Route 66 merchandise, and sometimes buying Mel’s own brand of Route 66 merch while there.

From Los Angeles Times • May 12, 2026

“Touring Europe keeps their fans buzzing, boosts their brand street credentials, and lines their pockets with sponsorships and merch sales and even sometimes better grossing tours than in the U.S.,” they wrote.

From MarketWatch • May 6, 2026

Finally they’ll examine the utility of corporate merch, such as Palantir’s french chore coat, and company retreats, like the Plex’s disastrous Survivor-themed getaway.

From Slate • May 2, 2026

“You’re one of those merch crusaders always trying to clean up the Barrel.”

From "Six of Crows" by Leigh Bardugo