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merch

American  
[murch] / mɜrtʃ /

noun

Informal.
  1. merchandise, especially as marketed to a particular fan base.

    The band sold t-shirts and other merch while on tour.


Etymology

Origin of merch

First recorded in 1980–85; by shortening

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

And as predictably as the tides, a wine-dark sea of merch has risen up around the release: T-shirts, videogames, souvenir popcorn buckets.

From The Wall Street Journal Jul. 16, 2026

You made your own merch, you made your own records, you didn’t wait for the industry to come and give you the big check.

From Los Angeles Times Jul. 14, 2026

The branding has worked wonders for the studio’s reputation, leading diehard loyalists to conflate the production-and-distribution company with the art it finances — resulting in capsule collections of merch flying off the digital shelves.

From Salon Jun. 23, 2026

“The U.S. and its neighbors will bank a big chunk of that, but the sporting gains are spread quite broadly what with airfare, merch, tickets and so forth.”

From Barron's Jun. 19, 2026

He wanted no part of a plague, but the merch and his guards didn’t seem remotely concerned.

From "Six of Crows" by Leigh Bardugo

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