merchandiser

American  

[mur-chuhn-dahy-zer, -dahy-] / ˈmɜr tʃənˌdaɪ zər, -ˌdaɪ- /

noun

1. a person or company that buys and sells goods; a merchant or retailer.

   Each year our “vendor village” is full of merchandisers who add to the tournament’s festival-like atmosphere.

2. a person who plans or manages the arrangement and promotion of goods, including location, signage, etc., in a store.

   How the merchandiser of this collection of cookbooks managed to get them all into a single attractive display, I'll never know.

3. a display unit for stores, designed to hold goods of a specific kind.

   The manufacturer has launched a new professional wood screw, with a countertop merchandiser allowing stores to showcase all the screw’s features.

---

Etymology

Origin of merchandiser

merchandise ( def. ) + -er ¹ ( def. )

Example Sentences

David Sanz, meat and seafood merchandiser for PCC Community Markets, says the past few years the company has ordered 10,000-plus turkeys for Thanksgiving, and this year they did not receive that full order.

From Seattle Times • Nov. 2, 2022

Later that year, the company plucked Mark Tritton, Target’s chief merchandiser, as its next C.E.O.

From New York Times • Aug. 31, 2022

"When the Russia-Ukraine war broke out, the demand boomed," said Jeff Van Pevenage, chief executive officer of Columbia Grain International, grain and pulse merchandiser and supplier, headquartered in Portland, Oregon.

From Reuters • Jul. 6, 2022

After she performed on singer Johnnie Ray’s popular TV show, reportedly as a last-minute substitute, a deluge of fan letters drew the attention of the show’s sponsor, an appliance merchandiser.

From Washington Post • Feb. 25, 2022

Wilbur Cowan became a shrewd hunter and a successful merchandiser of golf balls but slightly used.

From The Wrong Twin by Wilson, Harry Leon

Related Words

• marketer
• wholesaler