merchandising

American  

[mur-chuhn-dahy-zing] / ˈmɜr tʃənˌdaɪ zɪŋ /

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

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merchandising British  

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet

2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

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Etymology

Origin of merchandising

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

Conroy attributed the customer growth to Ross’s efforts to improve merchandising with more brands.

From The Wall Street Journal

“Our team is firmly focused on writing Target’s next chapter of growth,” by improving merchandising, the shopping experience and technology, said Fiddelke in a statement Tuesday.

From The Wall Street Journal

Analysts expect management to discuss store remodel plans, in-store staffing levels, merchandising goals, e-commerce growth opportunities, and investments in technology.

From Barron's

Chelsea also made far less from merchandising and kit sales than the five other wealthiest Premier League clubs.

From BBC

It’s too early to know what this means, the head of merchandising emailed minutes later.

From The Wall Street Journal

Related Words

• commerce
• deal
• dealings
• exchange
• industry
• manufacturing
• market
• sales
• selling
• trade
• traffic
• transaction