microcelebrity

British  

/ ˌmaɪkrəʊsɪˈlɛbrɪtɪ /

noun

1. a celebrity whose fame is relatively narrow in scope and likely to be transient

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Example Sentences

After leaving the White House, Mr. Souza became something of an activist and a microcelebrity among liberals, thanks in part to his social media feeds, where he used flattering photographs of Mr. Obama to troll Mr. Trump, ultimately compiling them into a book, entitled “Shade: A Tale of Two Presidents.”

From New York Times

And with conventional, big-league stardom in decline and microcelebrity on ascent — hastened by Instagram, podcasting, Twitter and reality TV — Mr. Trump and his backup band of pugilistic pundits were right on schedule.

From New York Times

Sure, tons of people might watch a man in a wig shoot people’s faces off for hours every day, but next to a pop culture giant like Kanye West, a successful Twitch streamer is a microcelebrity.

From The Verge

Non-celebrity users – those in pursuit of microcelebrity – emulate the same behaviors.

From Scientific American

With open profiles, they’re inviting followers into their space to participate in the rites of microcelebrity and reinforce their status as influential, but they’re also performing reciprocal acts of acknowledgement.

From Scientific American