microcelebrity

British  

/ ˌmaɪkrəʊsɪˈlɛbrɪtɪ /

noun

1. a celebrity whose fame is relatively narrow in scope and likely to be transient

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Example Sentences

And with conventional, big-league stardom in decline and microcelebrity on ascent — hastened by Instagram, podcasting, Twitter and reality TV — Mr. Trump and his backup band of pugilistic pundits were right on schedule.

From New York Times

Non-celebrity users – those in pursuit of microcelebrity – emulate the same behaviors.

From Scientific American

With open profiles, they’re inviting followers into their space to participate in the rites of microcelebrity and reinforce their status as influential, but they’re also performing reciprocal acts of acknowledgement.

From Scientific American

They participate in the rites of microcelebrity to demonstrate belonging.

From Scientific American

The quest for Instafame is not just about the potential for microcelebrity status but about belonging in a world that has increasingly moved its interactions online.

From Scientific American