microcelebrity

/ ˌmaɪkrəʊsɪˈlɛbrɪtɪ /

noun

1. a celebrity whose fame is relatively narrow in scope and likely to be transient

Example Sentences

“I’m a s---posting internet microcelebrity and I’d like to keep it that way,” he said in the video.

Read more on Washington Post

After leaving the White House, Mr. Souza became something of an activist and a microcelebrity among liberals, thanks in part to his social media feeds, where he used flattering photographs of Mr. Obama to troll Mr. Trump, ultimately compiling them into a book, entitled “Shade: A Tale of Two Presidents.”

Read more on New York Times

And with conventional, big-league stardom in decline and microcelebrity on ascent — hastened by Instagram, podcasting, Twitter and reality TV — Mr. Trump and his backup band of pugilistic pundits were right on schedule.

Read more on New York Times

Sure, tons of people might watch a man in a wig shoot people’s faces off for hours every day, but next to a pop culture giant like Kanye West, a successful Twitch streamer is a microcelebrity.

Read more on The Verge

Non-celebrity users – those in pursuit of microcelebrity – emulate the same behaviors.

Read more on Scientific American