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mindshare

/ (ˈmaɪndˌʃɛə) /
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noun
the level of awareness in the minds of consumers that a particular product commands
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

How to use mindshare in a sentence

  • Instead, the entire publishing pie can grow as books regain mindshare and embrace new ways to attract readers.

    Will the Book Survive?|David "Skip" Prichard|July 28, 2010|DAILY BEAST
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