mis-sell

British  

verb

1. to sell a financial product that is inappropriate for the needs of the customer

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Example Sentences

Film-makers claim the right to mis-sell films as history, sexed up with invention.

From The Guardian

Pork producers and buyers argue prices will remain high, helped in part by 2014 regulations intended to make it harder to mis-sell lower-quality Iberian pigs—which have been fattened on feed and are not free range—as the acorn-fed variety.

From The Wall Street Journal

Banks are the tip of the proverbial iceberg There are myriad ways in which arbitration doesn’t measure up to the kind of recourse that you can seek in a court, if you feel that your bank or credit card company has taken advantage of you, sought to mis-sell you a product from a mutual fund to a mortgage, that isn’t in your interests, or simply overcharged you.

From The Guardian

Although fines appear to have substantially reduced financial incentives for firms to mis-sell, the complexity of products, sales incentives and company cultures meant the risks remained.

From BBC

In other words, a Government-owned bank may have managed to mis-sell a Government-run scheme to the very customers it was designed to help.

From Forbes