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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“We believe our positioning allows us to help grow the category, not just participate in it.”

From The Wall Street Journal

The company said the transaction would provide immediate liquidity and certainty of value for shareholders, while also positioning Boralex for its next phase of growth.

From The Wall Street Journal

Gilead, for one, doesn’t have to worry about its competitive positioning in HIV treatment and prevention.

From Barron's

The easing of those bearish positioning pressures, along with geopolitical tensions, could help that April rally take hold.

From MarketWatch

Still, stocks may be supported by what Barclays considers to be more balanced positioning among investors.

From MarketWatch

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.