motivation research
[ moh-tuh-vey-shuhn ri-surch, ree-surch ]
noun
the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. Abbreviation: MR
Origin of motivation research
1First recorded in 1950–55
- Also mo·ti·va·tion·al re·search [moh-tuh-vey-shuh-nl ri-surch, ree-surch] /ˌmoʊ təˈveɪ ʃə nl rɪˈsɜrtʃ, ˈri sɜrtʃ/ .
Words Nearby motivation research
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024
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