motivation research

[ moh-tuh-vey-shuhn ri-surch, ree-surch ]

noun
  1. the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. Abbreviation: MR

Origin of motivation research

1
First recorded in 1950–55
  • Also mo·ti·va·tion·al re·search [moh-tuh-vey-shuh-nl ri-surch, ree-surch] /ˌmoʊ təˈveɪ ʃə nl rɪˈsɜrtʃ, ˈri sɜrtʃ/ .

Words Nearby motivation research

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024