motivation research

American  

[moh-tuh-vey-shuhn ri-surch, ree-surch] / ˌmoʊ təˈveɪ ʃən rɪˈsɜrtʃ, ˈri sɜrtʃ /

Also motivational research

noun

1. the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. MR

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Etymology

Origin of motivation research

First recorded in 1950–55

Example Sentences

Teachers must build trust, increase motivation, research new methods of teaching, engage parents or caregivers and be adept at the social engineering of the classroom so that learning is not disrupted.

From US News

John Elfrank-Dana wrote, “The Mayor’s bonus program flys in the face of the latest knowledge in motivation research.”

From New York Times

This, at any rate, is the view held by practitioners of a new offshoot of depth psychology known as Motivation Research.

From Time Magazine Archive