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motivation research

or motivational research

See more synonyms for motivation research on Thesaurus.com
noun
  1. the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.
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Origin of motivation research

First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018