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motivation research

[ moh-tuh-vey-shuhn ri-surch, ree-surch ]

noun

  1. the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. : MR


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Word History and Origins

Origin of motivation research1

First recorded in 1950–55

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motivational researchmotivator