or motivational research
the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.
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- motion study,
- motion work,
- motivational research,
- motive power
Origin of motivation research
First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019