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motivational research

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noun
the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaignsAlso called: motivation research
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Words nearby motivational research

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

How to use motivational research in a sentence

  • Fancy packaging designed by some of the most competent commercial artists and motivational research men in the country.

    Subversive|Dallas McCord Reynolds
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