or motivational research
- the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.
Origin of motivation research
First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaignsAlso called: motivation research