MRC

abbreviation

1. Medical Research Council

Example Sentences

Those that adopt the MRC standards, however, would agree to disclose key information such as the types of auctions they run, how they decide winners and what influences prices on their platforms, including any fees, discounts or bidding minimums.

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“We’re trying to bring sunlight into the ecosystem,” said Ben Hovaness, chief media officer at OMD Worldwide, an agency within ad giant Omnicom, who approached MRC nearly two years ago to begin developing the standards and chaired the steering committee.

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The standards wouldn’t require auctions to run in any particular way, and participation would be voluntary, though parties that agree to audits would be eligible for a new MRC accreditation.

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Organizers of the proposal, led by Omnicom and MRC with contributions from the major trade groups representing advertisers, agencies and companies involved in digital advertising, don’t plan to identify all the participants until it’s finalized.

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But MRC can’t make anyone adopt the standards or do worse than pull accreditation from those that don’t live up to them, Abcarian said.

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