mystique

American  

[mi-steek] / mɪˈstik /

noun

1. a framework of doctrines, ideas, beliefs, or the like, constructed around a person or object, endowing the person or object with enhanced value or profound meaning.

   the mystique of Poe.

2. an aura of mystery or mystical power surrounding a particular occupation or pursuit.

   the mystique of nuclear science.

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mystique British  

/ mɪˈstiːk /

noun

1. an aura of mystery, power, and awe that surrounds a person or thing

   the mystique of the theatre

   the mystique of computer programming

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Etymology

Origin of mystique

1890–95; < French (adj.); mystic

Example Sentences

You might expect that seeing the process up close would spoil the mystique, like a magician revealing their tricks, but in the case of Adrien and Kathy, it only deepened the sense of wonder.

From Los Angeles Times

Guards are eyed differently, the warden’s mystique is diminished.

From The Wall Street Journal

A crowd connects because they have no other choice but to connect— even now, he holds a mystique that feels older than the pyramids.

From Los Angeles Times

In the same way KFC benefited from the mystique around its “11 herbs and spices,” the unknown recipe of Cane’s Sauce is part of the hype.

From The Wall Street Journal

"The mystique was in the lyrics. It was in the sound. It was in the way that everything was just a little darker."

From BBC