mystique

American  

[mi-steek] / mɪˈstik /

noun

1. a framework of doctrines, ideas, beliefs, or the like, constructed around a person or object, endowing the person or object with enhanced value or profound meaning.

   the mystique of Poe.

2. an aura of mystery or mystical power surrounding a particular occupation or pursuit.

   the mystique of nuclear science.

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mystique British  

/ mɪˈstiːk /

noun

1. an aura of mystery, power, and awe that surrounds a person or thing

   the mystique of the theatre

   the mystique of computer programming

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Etymology

Origin of mystique

1890–95; < French (adj.); mystic

Example Sentences

And yet his approach to his craft is unusually earnest, devoid of the mystique that surrounds Kendrick Lamar or the mercenary commercial instincts of Drake, to name two of his peers.

From The Wall Street Journal

Part of Lord Mandelson's mystique - and one of the reasons why he is despised by some in the Labour movement - is his love of political intrigue, gossip and plots.

From BBC

Melania’s defining characteristic is absence — and it’s done nothing to cultivate a sense of mystique for the first lady.

From Salon

As with Odd Future, the New York collective used the multimedia richness and easily shareable content of Tumblr to build both a defining aesthetic and an air of mystique for its projects.

From The Wall Street Journal

The mystique of the All Blacks has also been dented by the need to leverage it for revenue.

From BBC