narrowcast

[ nar-oh-kast, -kahst ]

verb (used without object)

, Radio and Television.

, nar·row·cast or nar·row·cast·ed, nar·row·cast·ing.

1. to aim a program or programming at a specific, limited audience or sales market.

narrowcast

/ ˈnærəʊˌkɑːst /

verb

1. tr to supply (television programmes) to a small area by cable television
2. intr (of programmers or advertisers) to target a specialized audience on radio or television

Derived Forms

• ˈnarrowˌcasting, noun

Word History and Origins

Origin of narrowcast¹

1770–80, for an earlier sense; narrow (broad)cast