- to aim a program or programming at a specific, limited audience or sales market.
Origin of narrowcast
1770–80, for an earlier sense; narrow (broad)cast
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- (tr) to supply (television programmes) to a small area by cable television
- (intr) (of programmers or advertisers) to target a specialized audience on radio or television