narrowcast

[nar-oh-kast, -kahst]

verb (used without object)

Radio and Television.

narrowcast, narrowcasted, narrowcasting. 

1. to aim a program or programming at a specific, limited audience or sales market.

narrowcast

/ ˈnærəʊˌkɑːst /

verb

1. (tr) to supply (television programmes) to a small area by cable television

2. (intr) (of programmers or advertisers) to target a specialized audience on radio or television

Other Word Forms

• narrowcasting noun

Word History and Origins

Origin of narrowcast¹

1770–80, for an earlier sense; narrow (broad)cast

Example Sentences

“It’s a broadcast, not a narrowcast. If we can’t make it relatable to fans of other sports or casual fans, we’re not doing our job,” Hyland said.

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Smallish, thoughtful, more narrowcast new musicals — let’s call them nerdicals — are rarer: one per season, if we’re lucky.

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“We also expect custom audiences for political and social issue ads to be used to narrowcast misinfo to vulnerable communities.”

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But those stories are often less universal, more narrowcast.

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He also partnered with his wife to launch the National Narrowcast Network, which offered live coverage of Congressional and federal hearings over the phone.

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