narrowcast

American  

[nar-oh-kast, -kahst] / ˈnær oʊˌkæst, -ˌkɑst /

verb (used without object)

Radio and Television.

narrowcast, narrowcasted, narrowcasting

1. to aim a program or programming at a specific, limited audience or sales market.

---

narrowcast British  

/ ˈnærəʊˌkɑːst /

verb

1. (tr) to supply (television programmes) to a small area by cable television

2. (intr) (of programmers or advertisers) to target a specialized audience on radio or television

---

Other Word Forms

• narrowcasting noun

Etymology

Origin of narrowcast

1770–80, for an earlier sense; narrow (broad)cast

Example Sentences

“Sometimes sports can be narrowcast in the causes and groups focused on. Our idea is that everyone should be included; let’s not leave anyone out.”

From New York Times • Sep. 30, 2016

He came into the debate with a reasonable strategy: Talk about trade and narrowcast his message to the three Rust Belt swing states that could snake him past 270.

From Slate • Sep. 27, 2016

In simple fact, Twitter video will usher in the era of brand-centric narrowcast video in a way that YouTube never has. 

From Forbes • Mar. 1, 2015

It's hard to pin down what East India Youth is, or where his intentions lie, suffice it to say that being narrowcast probably isn't high on his list of ambitions.

From The Guardian • Feb. 19, 2013

The result is a proliferation of narrowcast and personalized news sources and a decline in traditional broadcast and mass-market outlets.

From Time Magazine Archive