narrowcast
Americanverb (used without object)
verb
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(tr) to supply (television programmes) to a small area by cable television
-
(intr) (of programmers or advertisers) to target a specialized audience on radio or television
Other Word Forms
Etymology
Origin of narrowcast
1770–80, for an earlier sense; narrow (broad)cast
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
“Sometimes sports can be narrowcast in the causes and groups focused on. Our idea is that everyone should be included; let’s not leave anyone out.”
From New York Times ● Sep. 30, 2016
Even when he built a tower in Panama, he narrowcast his sales efforts to draw Russians, as the Washington Post has reported.
From Slate ● Jul. 4, 2016
In simple fact, Twitter video will usher in the era of brand-centric narrowcast video in a way that YouTube never has.
From Forbes ● Mar. 1, 2015
It's hard to pin down what East India Youth is, or where his intentions lie, suffice it to say that being narrowcast probably isn't high on his list of ambitions.
From The Guardian ● Feb. 19, 2013
The result is a proliferation of narrowcast and personalized news sources and a decline in traditional broadcast and mass-market outlets.
From Time Magazine Archive
The specials were a blatant attempt to offer something for everyone, in a precable epoch defined by broadcasting, as opposed to today’s narrowcasting.
From Los Angeles Times ● Mar. 5, 2025
“Forget traditional debates. Equal time on conventional TV. Or mainstream reporters pushing candidates from both parties. Instead, narrowcasting playbooks that have been road-tested in this year’s midterms will be deployed at scale,” Mr. Allen said.
From Washington Times ● Oct. 23, 2022
“We’re narrowcasting to less than 10 percent of the voters,” he said.
From New York Times ● Jul. 24, 2022
Thus, online platforms invite personal narrowcasting, which, additionally, can be sent anonymously to recipients.
From Salon ● Nov. 9, 2019
The messaging will include call-ins to African American radio in states where the president can’t personally show up, special appeals to women and narrowcasting to voters through social media and other platforms.
From Washington Post
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
