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narrowcast

[ nar-oh-kast, -kahst ]

verb (used without object)

, Radio and Television.
, nar·row·cast or nar·row·cast·ed, nar·row·cast·ing.
  1. to aim a program or programming at a specific, limited audience or sales market.


narrowcast

/ ˈnærəʊˌkɑːst /

verb

  1. tr to supply (television programmes) to a small area by cable television
  2. intr (of programmers or advertisers) to target a specialized audience on radio or television


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Derived Forms

  • ˈnarrowˌcasting, noun
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Word History and Origins

Origin of narrowcast1

1770–80, for an earlier sense; narrow (broad)cast

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narrow-bodiednarrow construction