narrowcast
Americanverb (used without object)
verb
-
(tr) to supply (television programmes) to a small area by cable television
-
(intr) (of programmers or advertisers) to target a specialized audience on radio or television
Other Word Forms
Etymology
Origin of narrowcast
1770–80, for an earlier sense; narrow (broad)cast
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
“Sometimes sports can be narrowcast in the causes and groups focused on. Our idea is that everyone should be included; let’s not leave anyone out.”
From New York Times ● Sep. 30, 2016
He came into the debate with a reasonable strategy: Talk about trade and narrowcast his message to the three Rust Belt swing states that could snake him past 270.
From Slate ● Sep. 27, 2016
In simple fact, Twitter video will usher in the era of brand-centric narrowcast video in a way that YouTube never has.
From Forbes ● Mar. 1, 2015
It's hard to pin down what East India Youth is, or where his intentions lie, suffice it to say that being narrowcast probably isn't high on his list of ambitions.
From The Guardian ● Feb. 19, 2013
These are all exactly alike in their collection of assets, each of them owning broadcast, narrowcast, die-cast, retrocast and cybercast, broadband, narrowband, audio, video, satellite and an upload-and-download phalanx of option-driven interfaces.
From Time Magazine Archive
The advertising-driven systemization of narrowcasting succeeded on the basis of exclusion, and the advertisers pursuing the disposable income of The Youth were not about to let TV networks give them something everyone could enjoy.
From Salon ● Apr. 25, 2026
The specials were a blatant attempt to offer something for everyone, in a precable epoch defined by broadcasting, as opposed to today’s narrowcasting.
From Los Angeles Times ● Mar. 5, 2025
“Forget traditional debates. Equal time on conventional TV. Or mainstream reporters pushing candidates from both parties. Instead, narrowcasting playbooks that have been road-tested in this year’s midterms will be deployed at scale,” Mr. Allen said.
From Washington Times ● Oct. 23, 2022
“We’re narrowcasting to less than 10 percent of the voters,” he said.
From New York Times ● Jul. 24, 2022
When narrowcasting meets an especially desirable demographic slice, huge sums of money and creative talent are pressed into the service of monotonous sameness.
From Washington Post ● Feb. 11, 2022
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
