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narrowcasting

  • a word derived from narrowcast.
    narrowcast
    verb (used without object)
    to aim a program or programming at a specific, limited audience or sales market.
  • a word form of narrowcast.
    narrowcast
    verb (used without object)
    to aim a program or programming at a specific, limited audience or sales market.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The specials were a blatant attempt to offer something for everyone, in a precable epoch defined by broadcasting, as opposed to today’s narrowcasting.

From Los Angeles Times ● Mar. 5, 2025

“Forget traditional debates. Equal time on conventional TV. Or mainstream reporters pushing candidates from both parties. Instead, narrowcasting playbooks that have been road-tested in this year’s midterms will be deployed at scale,” Mr. Allen said.

From Washington Times ● Oct. 23, 2022

“We’re narrowcasting to less than 10 percent of the voters,” he said.

From New York Times ● Jul. 24, 2022

When narrowcasting meets an especially desirable demographic slice, huge sums of money and creative talent are pressed into the service of monotonous sameness.

From Washington Post ● Feb. 11, 2022

Still, I’m sure the ratings will be huge; this remains one of the few true mass-culture events in a narrowcasting era.

From Salon ● Feb. 23, 2015

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