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native advertising
[ ney-tiv ad-ver-tahy-zing ]
/ ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /
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noun
paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format: native advertising that is almost indistinguishable from the paper’s news stories.Compare sponsored content, branded content.
this type of online advertising, or the practice of advertising in this way.
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Origin of native advertising
First recorded in 2010–15
OTHER WORDS FROM native advertising
na·tive ad, nounWords nearby native advertising
nationhood, Nation of Islam, nation-state, nationwide, native, native advertising, Native American, Native Americans, native bear, native-born, native bush
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use native advertising in a sentence
You need editorial independence and that flows through even to the business and to the partnerships you do and brand licensing deals and native advertising and branded content.
Jonah Peretti and Rich Antoniello explain why BuzzFeed is buying Complex Networks|Tim Peterson|June 29, 2021|DigidayFlipboard declined to name the ad networks it is working with to help fill its native advertising inventory.
Flipboard shifts from programmatic display ads to selling newsletter sponsorships|Sara Guaglione|April 28, 2021|Digiday“This could cause issues with numerous brand advertisers when it comes to doing publisher deals on this inventory,” said Dale Lovell, UK managing director and co-founder at native advertising company AdYouLike.
Publishers and ad tech vendors find Google’s new ‘Limited Ads’ feature to be, well, limited|Lara O'Reilly|October 2, 2020|DigidaySpending on native advertising halved to $23 million at the end of March from $40 million in February, according to Mediaradar research, down 31% from 2019, as hundreds of advertisers quit the format.
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth|Lucinda Southern|August 4, 2020|Digiday