native advertising

[ ney-tiv ad-ver-tahy-zing ]

/ ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /

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noun

paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format: native advertising that is almost indistinguishable from the paper’s news stories.Compare sponsored content, branded content.

this type of online advertising, or the practice of advertising in this way.

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Origin of native advertising

First recorded in 2010–15

OTHER WORDS FROM native advertising

na·tive ad, noun

Words nearby native advertising

nationhood, Nation of Islam, nation-state, nationwide, native, native advertising, Native American, Native Americans, native bear, native-born, native bush

How to use native advertising in a sentence

You need editorial independence and that flows through even to the business and to the partnerships you do and brand licensing deals and native advertising and branded content.
Jonah Peretti and Rich Antoniello explain why BuzzFeed is buying Complex Networks|Tim Peterson|June 29, 2021|Digiday
Flipboard declined to name the ad networks it is working with to help fill its native advertising inventory.
Flipboard shifts from programmatic display ads to selling newsletter sponsorships|Sara Guaglione|April 28, 2021|Digiday
“This could cause issues with numerous brand advertisers when it comes to doing publisher deals on this inventory,” said Dale Lovell, UK managing director and co-founder at native advertising company AdYouLike.
Publishers and ad tech vendors find Google’s new ‘Limited Ads’ feature to be, well, limited|Lara O'Reilly|October 2, 2020|Digiday
Spending on native advertising halved to $23 million at the end of March from $40 million in February, according to Mediaradar research, down 31% from 2019, as hundreds of advertisers quit the format.
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth|Lucinda Southern|August 4, 2020|Digiday

Meanwhile, big dollar advertising campaigns have taken an explicit rainbow-hued slant.
Corporations Are No Longer Silent on LGBT Issues||December 24, 2014|DAILY BEAST
He had shot and wounded his ex-girlfriend early that morning in Baltimore and headed for his native Brooklyn.
Two Cops ‘Assassinated’ in Brooklyn|Michael Daly|December 21, 2014|DAILY BEAST
His advertising tells a story, but so do the objects themselves.
Glenn Beck Is Now Selling Hipster Clothes. Really.|Ana Marie Cox|December 20, 2014|DAILY BEAST
While the Clovis, California native may not have completely believed that, he wasn't about to sit around and find out.
Chris Colfer on Writing, Acting, and the Pain of Being A Pop Culture Trailblazer|Oliver Jones|December 15, 2014|DAILY BEAST
They were conducted entirely in Hebrew, a language the U.S. native does not speak, although he was provided a translator.
The Strange Case of the Christian Zionist Terrorist|Creede Newton|December 14, 2014|DAILY BEAST
His 6,000 native auxiliaries (as it proved later on) could not be relied upon in a civil war.
The Philippine Islands|John Foreman
She came to know the peculiarities of nearly all native trees.
Women in the fine arts, from the Seventh Century B.C. to the Twentieth Century A.D.|Clara Erskine Clement
A native of Haarlem on Zandam, the date of her birth being unknown.
Women in the fine arts, from the Seventh Century B.C. to the Twentieth Century A.D.|Clara Erskine Clement
The history of that terrible hour is brightened by many such instances of native fealty.
The Red Year|Louis Tracy
“We shall make Mr. Pickwick pay for peeping,” said Fogg, with considerable native humour, as he unfolded his papers.
The Posthumous Papers of the Pickwick Club, v. 2(of 2)|Charles Dickens