- advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content: native advertising that is almost indistinguishable from the paper’s news stories.
- this type of online advertising, or the practice of advertising in this way.
Origin of native advertising
First recorded in 2010–15
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018