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native advertising

[ ney-tiv ad-ver-tahy-zing ]
/ ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /
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noun

paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format: native advertising that is almost indistinguishable from the paper’s news stories.Compare sponsored content, branded content.
this type of online advertising, or the practice of advertising in this way.

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Origin of native advertising

First recorded in 2010–15
na·tive ad, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021
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