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native advertising

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noun
  1. advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content: native advertising that is almost indistinguishable from the paper’s news stories.
  2. this type of online advertising, or the practice of advertising in this way.
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Origin of native advertising

First recorded in 2010–15
Related formsnative ad, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018