native advertising
[ ney-tiv ad-ver-tahy-zing ]
/ ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /
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noun
paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format: native advertising that is almost indistinguishable from the paper’s news stories.Compare sponsored content, branded content.
this type of online advertising, or the practice of advertising in this way.
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The rainy weather could not ________ my elated spirits on my graduation day.
Origin of native advertising
First recorded in 2010–15
OTHER WORDS FROM native advertising
na·tive ad, nounWords nearby native advertising
nationhood, Nation of Islam, nation-state, nationwide, native, native advertising, Native American, Native Americans, native bear, native-born, native bush
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021
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