new normal

American  

[noo nawr-muhl, nyoo] / ˈnu ˈnɔr məl, ˈnyu /

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

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Etymology

Origin of new normal

First recorded in 1920–25

Example Sentences

“You can look across the board on solid results, but I think it’s become the new normal in terms of this pushback on a lot of the spending on AI,” said Gordon.

From MarketWatch

Instead, they are reshaping their supply chains and entering new markets as they try to deal with the new normal.

From BBC

And, for now, the drivers are going to have get used to a new normal.

From BBC

High prices are the new normal in the U.S. beef market.

From The Wall Street Journal

“When it becomes the new normal to pay for rent with a subscription fee, then all that’s happened is the cost of living has gotten that much higher,” said Adam Rust, the Consumer Federation of America’s director of financial services.

From MarketWatch