new normal

[noo nawr-muhl, nyoo]

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

Word History and Origins

Origin of new normal¹

First recorded in 1920–25

Example Sentences

The whole process has become the new normal for them and most of their neighbors, since public utility companies cut service to much of Rancho Palos Verdes’ landslide zone more than a year ago, following months of unprecedented earth movement — making the Portuguese Bend community one of the state’s largest and unlikeliest off-grid communities.

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That horror and sorrow loomed heavy over those initial screenings, and no doubt for many in our city, 10 months will hardly be enough time to enter the proper headspace to appreciate Dusty’s processing of his disorienting new normal.

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The deals fit the “new normal” of the biotech ecosystem, meaning venture-capital firms are investing in the right startups that are developing the right assets and getting them to the late-stage trials that are of immediate interest to asset-hungry drugmakers.

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Medtronic CEO Geoff Martha told Barron’s on Tuesday that procedure growth had found a new normal.

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Parity in labor markets is new—but we aren’t convinced it should be considered the new normal.

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