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off-brand

[awf-brand, of-]
adjective
  1. not having a recognized or popular brand or name: an off-brand TV set.
  2. being a cheap or inferior brand or grade: off-brand batteries that never work when you need them.
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noun
  1. a brand or name that is unrecognized or relatively unfamiliar.
  2. a cheap or inferior brand.
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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018