off-brand

[ awf-brand, of- ]

adjective

1. not having a recognized or popular brand or name:

   an off-brand TV set.

2. being a cheap or inferior brand or grade:

   off-brand batteries that never work when you need them.

noun

1. a brand or name that is unrecognized or relatively unfamiliar.
2. a cheap or inferior brand.

Word History and Origins

Origin of off-brand¹

First recorded in 1890–95