off-price

American  

[awf-prahys, of-] / ˈɔfˈpraɪs, ˈɒf- /

adjective

1. offering or dealing in goods, especially brand-name apparel, at prices lower than those at regular retail stores or discount stores.

2. designating, of, or pertaining to such merchandise.

   off-price designer jeans.

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Etymology

Origin of off-price

First recorded in 1980–85

Example Sentences

Both Ralph Lauren and Coach suffered from aggressive pushes to lower-price distribution channels, such as off-price retailers and outlets, that diluted the brand.

From Barron's

Shares of Dollar Tree Inc. rallied in early Wednesday trading after the off-price retailer beat Wall Street’s expectations on all key financial metrics for the fiscal third quarter, as the company said its assortment of bargains is getting people to spend more at its stores.

From MarketWatch

But like its off-price peers, Burlington beat profit expectations and raised its full-year profit outlook for a second straight quarter, citing cost cuts and tariff-mitigation efforts.

From MarketWatch

Also read: Another off-price retailer just turned more optimistic about is future.

From MarketWatch

Shares of Burlington Stores Inc. slumped in early Tuesday trading, as the off-price retailer failed to follow in its peers’ footsteps by reporting third-quarter sales that missed expectations.

From MarketWatch