packaging

American  

[pak-uh-jing] / ˈpæk ə dʒɪŋ /

noun

1. an act or instance of packing pack or forming packages.

   At the end of the production line is a machine for packaging.

2. the package in which merchandise is sold or displayed.

   Attractive packaging can help sell a product.

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packaging British  

/ ˈpækɪdʒɪŋ /

noun

1. 1. the box or wrapping in which a product is offered for sale

   2. the design of such a box or wrapping, esp with reference to its ability to attract customers

2. the presentation of a person, product, television programme, etc, to the public in a way designed to build up a favourable image

3. the work of a packager

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Etymology

Origin of packaging

First recorded in 1870–75; package + -ing ¹

Example Sentences

The two mortgage giants play a critical role in housing market liquidity by buying, packaging, and selling conforming loans to investors, freeing up originators to keep making loans.

From Barron's

Moreover, Intel’s packaging assets are seeing increased demand given shortages, “which could buoy results a bit for the Foundry segment even in the near term.”

From Barron's

We’ve already seen how porous the line is between shortcuts deemed clever and those dismissed as lazy, often determined less by effort than by packaging.

From Salon

Food packaging might only need to last a single day, while automotive components must hold up for many years.

From Science Daily

For Davies, hand-painted signage and packaging “that looks like it was designed by a circus mouse” create an impression of independence.

From The Wall Street Journal