- present participle of package.
noun
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the box or wrapping in which a product is offered for sale
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the design of such a box or wrapping, esp with reference to its ability to attract customers
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the presentation of a person, product, television programme, etc, to the public in a way designed to build up a favourable image
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the work of a packager
Other Word Forms
Noun Inflected Forms
Etymology
Origin of packaging
Explanation
Packaging is the material used to enclose, protect, and even promote things that are for sale. It’s all about presentation. If you’re having trouble selling lemonade out of an old pickle jar, perhaps you should change the packaging. Walk through a supermarket or a drug store and you'll see many different kinds of packaging, from hard plastic medicine bottles to cardboard cereal boxes and glass jars of spaghetti sauce. You can call the act or business of putting all these items into containers packaging too. There's also a figurative meaning of this noun, "presenting something in a flattering or beneficial way," as in: "The advisors' packaging of the candidate makes him seem much smarter."
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
You've got your influencers and rapper videos and colorful, shiny packaging, which draws younger people in.
From BBC • Jul. 8, 2026
The company updated the brand’s logo and packaging, launched a new marketing campaign targeting millennials and Gen Z consumers and rolled out $1 packs of key donut and cake products.
From The Wall Street Journal • Jul. 8, 2026
Musk’s Terafab would likely include a mask shop, a leading-edge process for logic and memory chips and chip packaging and testing, Arcuri said.
From MarketWatch • Jul. 7, 2026
Spent firecrackers scatter residue that contains partially burned fuel, metal salts, additives, and pieces of charred packaging.
From Science Daily • Jul. 4, 2026
The grease leaked from the packaging, and the aroma of the Cheeze Whiz and grilled onions rose from a puncture in the aluminum foil.
From "The Other Wes Moore: One Name, Two Fates" by Wes Moore
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.