patronize
Americanverb (used with object)
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to give (a store, restaurant, hotel, etc.) one's regular patronage; trade with.
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to behave in an offensively condescending manner toward.
a professor who patronizes his students.
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to act as a patron toward (an artist, institution, etc.); support.
verb
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to behave or treat in a condescending way
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(tr) to act as a patron or patroness by sponsoring or bringing trade to
Usage
What does patronize mean? To patronize is to be a customer (or patron) of a business or other establishment. In this sense, patronize most often means to be a paying customer, especially a regular one. However, you can patronize establishments that are not businesses—you can patronize a library, for example. Example: I patronize local shops and restaurants whenever I can in order to support people in my own community, instead of enriching faceless corporations. Patronize also means to act condescendingly toward a person in a way that arrogantly implies that you’re being kind or helpful to that person. This often takes the form of speaking to someone as if they were a child. Someone who acts in this way can be described as patronizing. Example: Don’t patronize me, Jeff—I understand the topic just as well as you do.
Other Word Forms
Etymology
Origin of patronize
Explanation
If you patronize a business, you shop there regularly. But if someone patronizes you, it's not so pleasant — they talk to you as if you were inferior or not very intelligent. Patronize comes from Latin patronus "protector, master," related to pater "father." So if you patronize a person, you talk down to them like a father might do to his child or a master to his apprentice. If you want to take an advanced class and your advisor warns you of all the hard work, you can tell him to stop patronizing you — you know a hard class involves hard work. This sounds much better than saying, "I'm not stupid!"
Vocabulary lists containing patronize
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Who would patronize these houses of financial ill-repute?
From Barron's • Apr. 7, 2026
Practitioners of downward dog and their actual dogs patronize this tangerine-colored canteen.
From The Wall Street Journal • Nov. 6, 2025
I’ve been thinking about the nightclubs our community used to frequent and the ones we patronize now.
From Salon • Mar. 31, 2025
Azuka said it has resonated with audiences who she was keen not to "patronize".
From BBC • Mar. 17, 2025
They patronize, they flatter, maybe they wish to comfort themselves.
From "Black Swan Green" by David Mitchell
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
