paywall

[ pey-wawl ]

/ ˈpeɪˌwɔl /

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noun

a system in which access to all or part of a website is restricted to paid subscribers: Some newspapers have put their content behind a paywall.

the part of a website that can be accessed only by paid subscribers.

verb (used with object)

to restrict access to (all or part of a website) to paid subscribers: Here’s an abstract, but the full article is paywalled.

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Origin of paywall

First recorded in 2005–10; pay¹ + (fire)wall

The idea is this will lead them to pay to be able to access more than what is available in front of the paywall.
The New York Times aims to convert newsletter readers into paid subscribers as The Morning newsletter tops 1 billion opens|Sara Guaglione|February 10, 2021|Digiday
Senior management at the station said they strongly opposed the decision, pointing out that Georgia Public Broadcasting provides commercial-free radio “reaching every corner of the state,” as well as digital content without a paywall.
Pair of Georgia runoff races are razor close with U.S. Senate control at stake|Felicia Sonmez, Colby Itkowitz, John Wagner, Paulina Firozi, Amy B Wang|January 6, 2021|Washington Post
The TechCrunch List has no paywall and contains details and recommendations about more than 400 investors across 22 verticals.
Extra Crunch’s top 10 stories of 2020|Walter Thompson|December 31, 2020|TechCrunch
They didn’t realize they were in the e-commerce business, no matter how they were monetizing their content, whether it was by a paywall, or ads, or subscriptions, contributions, you name it.
Google’s Amy Adams Harding on why digital newsrooms should ‘act like an e-commerce player’|Pierre Bienaimé|December 8, 2020|Digiday

Separately, the federal lawsuit over the judiciary’s existing PACER paywall is pending.
Lawmakers are trying to create a database with free access to court records. Judges are fighting against it.|Ann Marimow|December 4, 2020|Washington Post
Have you tried to access the research that your tax dollars finance, almost all of which is kept behind a paywall?
Anti-Fluoriders Are The OG Anti-Vaxxers|Michael Schulson|July 27, 2016|DAILY BEAST
He would more than likely have supported some form of paywall.
Best Books About the Rest of the World|Kapil Komireddi|December 24, 2013|DAILY BEAST
By putting up a paywall, it has told online readers that they will have to pay.
The New York Times Co.’s Quarterly Earnings Report: News Isn’t Cheap|Daniel Gross|April 26, 2013|DAILY BEAST
To cope with declining advertising revenue, the Times installed a controversial paywall.
Mark Thompson, New York Times’ Latest CEO, Faces Rocky Start|Daniel Gross, Michael Moynihan|October 26, 2012|DAILY BEAST
I can read it here, because I have a pass, but you might just get the paywall if you click through.
The Dowd Imbroglio|Michael Tomasky|September 17, 2012|DAILY BEAST