[ pingk-wosh-ing, -waw-shing ]

  1. an instance or practice of acknowledging and promoting the civil liberties of the LGBTQ+ community, but superficially, as a ploy to divert attention from allegiances and activities that are in fact hostile to such liberties: Posturing has always been this mayor’s stock in trade, so it’s no surprise he’s adopted pinkwashing as his latest bogus appeasement of constituents he neither understands nor cares about.

  2. the business practice of promoting breast-cancer awareness and research while in fact profiting from the manufacture and/or marketing of carcinogenic or other socially irresponsible products: It takes a little investigation, but it is possible to find companies chipping in to eradicate breast cancer without the pinkwashing.

  1. the use, provision, or sale of pink ribbons, pink-ribbon logos, articles of pink clothing or sports equipment, etc., for promoting awareness of breast cancer and raising funds to support research and treatment: Every year, the garden center sponsors a day of “Petunia Pinkwashing,” during which all the profits from the sale of pink flowers go to cancer research.

Origin of pinkwashing

First recorded in 1810–20, in a literal sense; 2010–15 for def. 1; 2005–10 for def. 2; pink1 + (white)washing

Words Nearby pinkwashing Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use pinkwashing in a sentence