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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Olise's central positioning has also benefited Mbappe, with the Bayern Munich assist king France's most proficient player at threading through balls between defenders.

From BBC • Jun. 30, 2026

The e-commerce company’s gross merchandise volume share has dropped 400 bps over 2022-2025 due to gains by Douyin and PDD, which are attracting customers with content-driven shopping and value-for-money positioning, respectively.

From The Wall Street Journal • Jun. 30, 2026

Rocket Lab said Monday it plans to acquire Iridium Communications, positioning the expanding company as a head-on rival to SpaceX and its Starlink satellite-communications business.

From MarketWatch • Jun. 29, 2026

Congress did not establish a system in which executive officials could decide, through physical positioning alone, whether those mandatory duties would ever arise.

From Slate • Jun. 26, 2026

Although Kappe had made himself valuable to the German High Command by positioning himself as an expert on America, Dasch believed that Kappe's knowledge was limited in scope to the German American conflict.

From Nazi Saboteurs by Samantha Seiple

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