positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

“Despite pervasive macro anxiety, positioning and flows tell a different story. Retail and corporate demand continue to underpin markets, suggesting the year-end rally is delayed—not derailed,” says Rubner.

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Inside conservators carefully unwrapped artworks from protective packaging, inspecting each piece and taking meticulous records before positioning them on walls and plinths.

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Chief Executive Martin Hoffmann said the company is benefiting from its premium positioning, as well as the growing momentum of its apparel business.

Read more on The Wall Street Journal

Meanwhile, AT&T could see a growth pickup in earnings per share, and the BofA team likes the company’s positioning in the fiber market.

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“AEG remains optimistic about downtown’s long-term prospects and is positioning the site for future development when conditions improve.”

Read more on Los Angeles Times

Related Words

• distribution 
• formation