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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The two leaders have also agreed to frame their relationship as "constructive, strategic and stable" in a new positioning that will guide ties for the next three years.

From BBC • May 14, 2026

Catalysts for Korean stocks include growing foreign interest, corporate governance reforms, and strategic global positioning.

From Barron's • May 13, 2026

“As innovation in the web and app building space has accelerated over the past few quarters, my conviction in its long-term value and Wix’s market positioning remains strong,” CEO Avishai Abrahami said in a statement.

From Barron's • May 13, 2026

“And I want to keep every maturity the same, because we like our yield-curve positioning, but I want you to take what we own and swap it for the lowest coupon existing in that cohort.”

From MarketWatch • May 8, 2026

The old man placed Edward carefully on a crate, positioning him so that he was sitting up and could look out at the sea.

From "The Miraculous Journey of Edward Tulane" by Kate DiCamillo

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