Dictionary.com
Thesaurus.com
Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"I don't think that's its main motivation for positioning itself as it has, but it has something to do with this as well."

From BBC

But these funds still have scope to reduce positioning further if there isn’t an imminent rally, or if volatility picks up.

From MarketWatch

Szpak said voters' immediate concerns -- including rising prices -- could ultimately matter more in November than ideological positioning.

From Barron's

Hedge funds and other speculators are positioning for further gains, according to Commodity Futures Trading Commission data.

From The Wall Street Journal

The reports reflect notional positioning levels that include funds’ holdings of both stocks and derivatives, Kizemchuk said.

From MarketWatch