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positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"The AI revolution is here, no second thoughts about it," said Nara Lokesh, information technology minister for Andhra Pradesh state, which is positioning the city of Visakhapatnam as a cornerstone of India's AI push.

From Barron's

The air, and defensive positioning, are not his strong suits.

From BBC

Concerns about AMD’s competitive positioning were amplified following the company’s Feb. 3 report on its fourth-quarter earnings.

From MarketWatch

“Overall, the digital asset market reads as cautious but orderly: positioning is being adjusted, not abandoned.”

From The Wall Street Journal

Passengers have long complained about spotty internet service in the air, and Starlink is positioning its business as one with far superior technology.

From MarketWatch

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.