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Showing results for positioning. Search instead for pre-positioning.
Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Without a directly comparable publicly traded competitor that matches Gold.com’s positioning, the company stands out as a high-growth retailer, commodity trader, and fintech innovator.

From Barron's • Apr. 16, 2026

In his words: "They showed us a whole encyclopedia of movement and positioning in football."

From BBC • Apr. 15, 2026

Microsoft’s stock has come back alive after a dismal stretch that reflected fears about the company’s positioning in the current artificial-intelligence landscape.

From MarketWatch • Apr. 15, 2026

What appears as market logic is often geopolitical positioning expressed in price.

From The Wall Street Journal • Apr. 14, 2026

Alec asked as he was already positioning himself at the controls.

From "The Kill Order (Maze Runner, Book Four; Origin)" by James Dashner

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.