positioning

British

/ pəˈzɪʃənɪŋ /

noun

the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Positioning itself as a technology company also helped.

From BBC • May 17, 2026

Designed by the Pentagon in the 1970s to support military operations, the Global Positioning System has evolved into an indispensable utility.

From The Wall Street Journal • Apr. 24, 2026

Positioning data for the final three months of last year were released on Wednesday.

From MarketWatch • Mar. 27, 2026

"We need to analyse during the week but the first half wasn't good at all. Positioning, intensity, pressing - nothing was good," added the former Brighton midfielder.

From Barron's • Feb. 22, 2026

Positioning the Holo to find the best light in the smoky air.

From "Mockingjay" by Suzanne Collins

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

positioning

noun

Example Sentences

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