positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

“We’re actually indexing more into lower-income and younger, so to me that reflects the fact that the strategy for us is really positioning us well,” she said.

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Foreign startups are also closely watching the shift in America’s defense priorities and positioning themselves for business opportunity.

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His credibility is worsened by numerous conflicts of interest, including receiving money from anti-vaccine organizations that he has worked for while positioning himself to profit from anti-vaccine lawsuits.

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American and Russian business leaders were quietly anticipating that Witkoff and Dmitriev would deliver, positioning their companies to profit from peace.

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According to scientists, seven mutations occurred, positioning the Northern Hemisphere to head into a rough flu season.

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Related Words

• distribution 
• formation