positioning

British  

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

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Example Sentences

Gyms are positioning themselves as alternative spaces for socialising, its senior director of leisure and trends Paul Davies says, which is "encroaching on the traditional role of bars and nightclubs".

From BBC

“The build in short exposure during a strong price advance suggests traders are positioning against the momentum, a setup that often increases volatility as positioning becomes more crowded,” the firm warns.

From Barron's

“It’s a time when positioning gets flushed out and reset. You’ll get more of a natural market movement for a few days,” he said.

From MarketWatch

In bonds, meanwhile, investors don’t appear to be positioning for worst-case outcomes.

From MarketWatch

Once dismissed as a niche corner of the crypto world, prediction markets have rapidly broken into the mainstream in the United States, positioning themselves as an alternative to both traditional polling and licensed sports betting.

From Barron's

Related Words

• distribution
• formation