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Showing results for "positioning"
Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"They travelled to completely unexplored regions to conduct surveys, without the positioning tools we have today."

From Barron's • Jul. 3, 2026

“This customer profile has demonstrated resilience across economic cycles, benefiting from brand loyalty, habitual visitation and the affordable convenience positioning of the category,” the filing said.

From MarketWatch • Jul. 2, 2026

If the yen weakens further and the market becomes extremely pessimistic about the currency, Russell could consider adding to its yen positioning, he said.

From The Wall Street Journal • Jul. 2, 2026

Olise's central positioning has also benefited Mbappe, with the Bayern Munich assist king France's most proficient player at threading through balls between defenders.

From BBC • Jun. 30, 2026

Mr. Jones ignores me, positioning sports equipment for the after-school program.

From "Black Brother, Black Brother" by Jewell Parker Rhodes

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