positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

In a press release, Delta President Glen Hauenstein said that over the last six weeks, "sales trends have accelerated across all geographies...positioning Delta to finish the year with momentum."

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The company projects over $20 billion in AI server sales this year, positioning it as a leader in the growing AI market.

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Gov. Josh Stein said the storm could damage infrastructure and roads and declared a state of emergency, positioning water-rescue teams and the state National Guard to respond.

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Weiss then started a newsletter that eventually grew into the Free Press, positioning the news and opinion site as a check on what she saw as the media’s adherence to a “woke” ideology.

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Separation can be found by positioning him on the left flank initially or by finding him in the midfield early.

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Related Words

• distribution 
• formation