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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Co-Chief Executive Officers Joseph Bae and Scott Nuttall said the company has a history of navigating cycles and is confident in its long-term positioning.

From The Wall Street Journal • May 5, 2026

They said that Alphabet’s Virgo’s architecture “maps directly to Arista’s core product positioning in high-radix, high-bandwidth AI switching.”

From Barron's • May 5, 2026

Richarlison was key to the plan, positioning himself partly to block the pass into Villa's right centre midfielder Lamare Bogarde, while angling his body to discourage Emiliano Martinez from playing down Villa's right.

From BBC • May 4, 2026

This means investors can start positioning themselves earlier for event-related risks by looking at prediction markets.

From MarketWatch • May 1, 2026

But now Mrs. Sterling felt a slight, nagging fear that Nurse Beverly was gifted at more than bottle prep and the proper positioning of a baby in need of a good, solid burp.

From "The School for Whatnots" by Margaret Peterson Haddix

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.