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positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"He's got so much experience, his positioning is incredible and so he's difficult to score past," he said.

From BBC

Liquidity dried up first where positioning was most crowded.

From MarketWatch

The narrative has just been “muted by geopolitics and positioning” in the oil market, he said.

From MarketWatch

Warsh didn’t spend years positioning himself for this job to torch it on principle.

From MarketWatch

“When you look at positioning and risk reversals — they are at extremes, and that’s where you have to start thinking about how much more downside is there if everyone’s bearish and positioned for more downside.”

From MarketWatch

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.